Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s transformation and all-new brand purpose. The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.
Details on Kia’s new brand strategy will be revealed on January 15
Ho Sung Song, Kia’s President and CEO said, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
Kia seals its brand promise by developing the new logo to resemble a handwritten signature
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon.